The brand colors include white, yellow, and various shades of blue. The brand also makes unique items such as pool inflatables and snowglobes The Corona Extra logo features a yellow crown over Corona Extra, written in Cloister navy blue font. Mirrors, beer signs, pint glasses, neon signs, banners, ice buckets, and clocks are among its most popular merchandise. The seltzers come in similar packaging.Ĭorona Extra makes various bar decorations, drinkware, and clothing. The Refresca drinks are available in tall, slender aluminum cans in flavors such as passionfruit lime, guava lime, and coconut lime. The beer has been considered a high-class import, a brawl-inducing booze bomb, and a simple pale lager. In addition to beer, the Corona offers fruit drinks, including the Corona Refresca and Hard Seltzer. Stella Artois is a household name with a mixed reputation. The Premier has fewer calories and a smoother taste, whereas the Familiar features a darker, fuller flavor. However, the company uses modified brewing techniques to maintain its flavor and quality.īesides the Extra and Light version, Corona makes a Premier and Familiar. Clear glass is thought to turn the beverage sour due to sun exposure. Unlike most beers, Corona Extra is bottled in colorless clear glass. It comes in various packaging from bottles as small as 7.3 ounces to those as large as 33 ounces. It contains 4.6% alcohol by volume and 148 calories. It is made with water, barley malt, and hops. Anheuser-Busch InBev purchased Grupo Modelo, acquiring the Corona brand, in 2013 for $20 billion.Ĭorona Extra is a refreshing beer with a fruity-honey aroma. However, it remains popular in the bottled form. In 2009, canned versions of Corona Extra became available. Corona was over half of Grupo Modelo’s sales. In the mid-1990s, Corona Extra surpassed Heineken in sales for the U.S.

In 1989, Corona made a lighter version of the brew with fewer calories called Corona Light. It was second in sales to the Dutch brand Heineken for imported beers in the United States. Because of advanced refrigeration and pasteurizing techniques, Corona improved its taste quality. In 1976 the United States allowed Grupo Modelo to begin exporting into the country. In 1935 Corona became one of Mexico’s best-selling beers. Sales reached eight million bottles in 1928 for the Cervecería Modelo brewery and Corona Extra. Key Milestones The year 1925 is regarded as the beginning of Grupo Modelo’s brewing activity, the first beer of which was Corona. Corona beer is made in one of seven brewing plants of Cervecera Modelo in Mexico, which have a total capacity of 60 million hectoliters per. Corona Extra changed its bottle style to clear glass in 1926, a change that increased its sales and popularity. It was the second beer created by the company following Modelo. Brewery Cervecería Modelo, later known as Grupo Modelo, introduced Corona Extra in 1925.

Corona beer history